2026 Brunswick County Coastal Market Forecast: What Buyers and Sellers Need to Know This Year

Introduction

The Brunswick County coastal market continues to attract buyers and investors due to its scenic beaches and growing communities. With 2026 shaping up to be an active year, understanding market dynamics is critical for making informed real estate decisions.

Market Trends to Watch in 2026

Rising Demand for Coastal Properties:
Buyers are increasingly drawn to Ocean Isle Beach, Sunset Beach, and Holden Beach for vacation homes, retirements, and rental investments. Inventory remains moderate, leading to competitive pricing in sought-after neighborhoods.

Price Projections:

• Ocean Isle Beach: Expect moderate appreciation with high demand for family-friendly homes

• Sunset Beach: Prices may rise steadily due to limited beachfront inventory and serene surroundings

• Holden Beach: Steady growth in small-town charm properties, attracting retirees and long-term buyers

Interest Rates and Financing:
Low-interest mortgages continue to influence buyer behavior, while cash buyers remain active in securing prime coastal properties.

Tips for Buyers

• Research Local Amenities: Consider proximity to beaches, marinas, golf courses, and schools

• Work with a Local Expert: Partnering with a knowledgeable agent ensures access to off-market listings and emerging opportunities

• Consider Rental Potential: Many coastal buyers leverage properties for vacation rentals, adding income potential

Tips for Sellers

• Stage for Coastal Lifestyle: Highlight features like outdoor living spaces, water views, and community amenities

• Price Strategically: Analyze comparable sales in Ocean Isle Beach, Sunset Beach, and Holden Beach to attract serious buyers

• Leverage Marketing Channels: Utilize professional photos, virtual tours, and social media to reach out-of-town buyers

Investment Opportunities

Brunswick County’s islands offer excellent long-term value. Waterfront homes, condos, and vacation rentals remain in high demand. Strategic investments in these areas are expected to yield strong returns as interest in coastal living grows.

Conclusion

The Brunswick County coastal market in 2026 presents opportunities for buyers, sellers, and investors alike. With insights from McNeely Real Estate Group, you can navigate the market confidently, maximize value, and secure the ideal coastal property.